RushBet, a Colombian sports wagering firm, has joined forces with La Liga, Spain’s premier football league.
RushBet will be the sole betting partner for La Liga in Colombia. They will be permitted to utilize La Liga’s emblems and uniforms for marketing purposes, and even showcase La Liga players, including Colombian star Radamel Falcao, in their promotional efforts.
RushBet will also offer special packages to their Colombian clientele, and they will be introducing new La Liga content on television and the internet.
Omar Calvo, the General Manager for Colombia at Rush Street Interactive, stated that the collaboration is an excellent way to provide their patrons with engaging content and amusement. He further mentioned that La Liga enjoys immense popularity in Colombia and they aim to bring Colombians closer to the league. He believes this partnership represents a significant stride for RushBet in Latin America.
LaLigas Colombian representative, Julian Gómez, stated: “This accord will draw LaLiga closer to our Colombian supporters, sharing the excitement and fervor that LaLiga offers.
“For years, we’ve been playing with passion and sharing that passion with our Colombian fans, and now, we’re thrilled to share all the excitement of LaLiga with RushBet customers in Colombia.”
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