The Denver Broncos, a National Football League squad, have inked a new wagering collaborator, BetMGM. This marks the team’s second sports betting alliance. BetMGM will establish a new hangout at the team’s Empower Field at Mile High stadium.
BetMGM is a prominent brand under Roar Digital, a joint venture between MGM Resorts and GVC Holdings. They will provide Broncos enthusiasts with a range of premium fan encounters as the team’s official partner. This encompasses the in-stadium BetMGM Lounge, which will provide bar service for fans aged 21 and over, prominently exhibit live odds, and have personnel on hand to assist with the operator’s mobile sports wagering application.
Other perks, such as VIP excursion packages, and supplementary benefits through MGM Resorts’ M Life Rewards program, will also be made available to patrons. There will also be a series of promotions that will be unveiled at a later time.
This is analogous to FanDuel’s partnership declaration with the Broncos in June, which was the inaugural betting-focused agreement with an NFL team. Betfred also collaborated with the team the subsequent day.
BetMGM will secure the rights to utilize digital marketing materials and will display advertisements within the stadium.
The Denver Broncos will also initiate a novel complimentary prediction game that supporters can engage in on the Broncos’ official application. Fans can contend against one another for the opportunity to secure prizes from MGM Resorts, such as journeys to MGM Resorts across the United States.
You can peruse the complete narrative on the iGB North America website.
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