The Three Lions’ thrilling World Cup run has ignited a wave of fervor across Britain, especially within the realm of sports wagering. Their dominant 3-0 triumph over Senegal has rekindled aspirations of replicating the 1966 glory and claiming the coveted trophy once again. The sense of expectation is tangible, and should Gareth Southgate’s squad manage to overcome the formidable French side in the upcoming match, the nation will be captivated.
This surge of passion naturally extends to a boom in the wagering sector. Comparable patterns emerged in 2021 when England’s path to the Euro 2020 final ignited a betting frenzy. Figures from FIS Worldpay indicated an astounding 2.5 million transactions during the final match alone, totaling approximately £50 million (or $59 million).
Analysts projected a 15% rise in UK sports betting throughout that tournament, and initial signs suggest this World Cup is mirroring that trend, potentially even exceeding it. Worldpay even noted a 20% increase in wagers placed on England during the group phase alone.
As England advances, the stakes – and the bettors – escalate. The 2020 Euros semi-final encounter with Denmark witnessed a peak of 10,000 payment transactions processed every minute! Gaming companies are acutely aware of this enthusiasm, leveraging it to entice new patrons with alluring offers and reward their existing clientele with exciting promotions. It’s a mutually beneficial scenario for the industry as England pursues victory.
Sports betting platforms are highly optimistic about Harry Kane’s likelihood of finding the back of the net for England in the World Cup. Bet365 gives him 1/2 odds to score in a minimum of three separate games, implying a winning wager will only return half of your initial stake. Sky Bet presents identical odds on Kane to either score or set up a goal in two distinct matches.
As the Three Lions advance through the competition, anticipate a surge in available betting options.
Intriguingly, a recent survey conducted by Entain indicated that England currently holds the position of third most favored contender among bettors to emerge victorious in the entire tournament.