A gaming company, B90, has secured £2 million (approximately $2.5 million) in funding to support its growth strategy, including potential mergers and acquisitions. A substantial portion of this investment will be allocated to strengthening their current brands, such as Bet90 and Spinbookie. In a recent acquisition, B90 finalized a deal to acquire Emwys, a Swedish marketing firm specializing in the iGaming industry. Ronny Breivik, B90’s Executive Chairman, expressed confidence that integrating Emwys will be a transformative move, significantly enhancing B90’s operational capabilities and market reach.
Were laser-focused on boosting our income expansion, all while maintaining a sharp focus on the profitability of our existing marketing prowess. To achieve this, we’re delving into fresh insights and backing a marketing methodology with a demonstrated track record.
This action represents a significant milestone for us – a substantial leap forward in our ‘obtain and incorporate’ approach.
The agreement was finalized through a combination of funds and shares, amounting to €1.25 million (equivalent to $1.33 million) in cash and a substantial €1.6 million in ownership. Interestingly, following discussions with our counterparts at Funko International, we’re exchanging that portion of equity for 25,271,203 shares of their common stock.