A prominent Australian gaming corporation, Aristocrat Leisure Limited, has concluded an agreement to acquire Big Fish Games, a top-tier US game creator, from Churchill Downs Incorporated. The transaction, valued at a substantial $990 million, strengthens Aristocrat’s standing as a dominant force in the social gaming realm.
This calculated maneuver, unveiled in the preceding November, immediately propels Aristocrat to the number two position worldwide among social casino game producers. To illustrate the magnitude, Aristocrat, in the third quarter of 2017, generated a considerable AU$641 million in earnings.
Trevor Croker, the Chief Executive Officer and Managing Director of Aristocrat, openly expressed his eagerness. He affirmed that this acquisition signifies a major advancement, both strategically and financially. Big Fish’s noteworthy collection, recognized for its digital-centric strategy, inventive meta-game elements, and sought-after applications, ideally enhances Aristocrat’s existing prowess in physical and digital gaming.
Croker additionally conveyed his enthusiasm about collaborating with the skilled personnel at Big Fish, highlighting the vast possibilities this union presents for their investors and all parties concerned.