MGM International has designated Daniel Yang to the position of Chief Customer and Innovation Officer. Yang possesses extensive expertise, having held the role of Chief Strategy Officer at Aristocrat Leisure, a prominent gaming technology firm.
MGM Resorts CEO and President, Bill Hornbuckle, conveyed his assurance in Yang’s capacity to elevate the customer journey through the strategic execution of technological and digital endeavors. He emphasized Yang’s remarkable history as a forward-thinking leader within the sector.
Yang’s prior positions encompass executive roles at Viacom (currently Paramount) and a strategic advisory capacity at Booz Allen Hamilton. His varied background also includes establishing and heading a mobile gaming enterprise.
Eager to become a part of MGM Resorts, Yang articulated his enthusiasm for contributing to the company’s continuous dedication to crafting advanced digital offerings and services that enhance the customer journey across all channels.
This designation arises at a critical juncture for MGM Resorts, as the company recently proclaimed a significant collaboration with Marriott International to establish a jointly branded loyalty program, amalgamating the strengths of MGM Rewards and Marriott Bonvoy.
MGM, a hospitality and entertainment giant, is aggressively pursuing global expansion. Their ambitious plans include a colossal Las Vegas resort complex, encompassing 17 existing properties and boasting a staggering 40,000+ rooms. Additionally, they’ve identified Thailand as a prime location for casino ventures. To capitalize on the immense Chinese market, MGM has formed a strategic alliance with Marriott International, aiming to significantly bolster their footprint within the country.