The prominent sports betting platform, BetMGM, has partnered with hockey greats Wayne Gretzky and Connor McDavid for a novel advertising initiative promoting the 2022-23 NHL season. The promotion showcases the two iconic players in a lighthearted situation, where Gretzky humorously disrupts McDavid’s workout routine. McDavid’s responses to Gretzky’s zeal for the BetMGM application are invaluable, displaying a blend of entertainment and good-natured irritation.
This recent advertisement is integrated into BetMGM’s broader “It’s On” campaign, recognized for its imaginative approaches and celebrity-filled roster. The campaign launched in September with Jamie Foxx exploring an opulent realm of sports wagering alongside fellow BetMGM representatives such as Vanessa Hudgens and Kevin Garnett. This newest addition featuring the hockey legends sustains the campaign’s energy, emphasizing the enjoyment and thrill BetMGM provides.
A new promotional surge is flooding media channels, leveraging audio broadcasts, large outdoor displays, digital spaces, and social networks to spread the message. The initiative was conceived by the innovative team at 72andSunny’s Manhattan office, and to truly elevate it, they enlisted Peter Berg, the acclaimed filmmaker known for HBO successes such as “Entourage” and “Ballers,” to direct the newest advertisement.